A stellar brand starts with a set of simple foundational, core values that we live our daily lives by and conduct business by its principles. We also do not compromise on these core values.
1. Honesty
We approach every personal or business interaction with sincere honesty. In addition, we will always use the power of the tongue with big sisterly love. In the unfortunate event of a misunderstanding or learning opportunity, we will try to listen with the goal of learning and growing further.
2. Authenticity
We approach creating and writing every article, personal correspondence, and social media post from a place of authenticity, love, support, and humor, and growth. We believe it’s all of the components of a beautiful life!
3. Respect
We treat everyone we encounter personally and professionally with dignity and respect. We engage in a respectful and professional demeanor with team members, clients, and colleagues. In addition, we expect mutual respect in return.
4. Loyalty and Integrity
Loyalty means that we are grateful to our team members, clients, and colleagues for their trust in choosing us. And, we will not betray that trust by revealing intimate details of any encounters, electronic communications, or conversations for public or private gain.
5. Service
We enjoy being an example to others on providing local community service efforts of various propensity. We do this from an intrinsic desire to seek real joy and share it with others in hopes that they too will gain it. Sometimes we are overly proud of the work we do.
We want our team members, clients, and colleagues to also seek community service opportunities and share their experiences whenever possible.
6. Leadership
We believe leadership is having a great, inspirational vision and getting others on board to believe in that vision by means of teamwork, training, and coaching. Leaders are often called visionaries because they often times get you to work towards their vision not because they want you to, but because you want to do it.
